Client's Task
KORU Pharma is a B2B company from South Korea, a manufacturer of injectable preparations with a turnover of over $40 million — fillers, meso-preparations, lipolytics, and more. Their goal was to strengthen lead generation in specific markets and maintain a stable number of qualified leads.
Our Approach
- Developed a B2B advertising strategy tailored to regional market characteristics.
- Created landing pages and content aligned with Google's policies and the interests of doctors, clinics, and distributors.
- Segmented and selected safe keywords for the sensitive niche: fillers, aesthetic supplies, HA wholesale, and more.
- Set up lead tracking through CRM and site forms for full ROI control and source analysis.
Key Metrics & Results
- Average cost per lead (Google Ads): $16.40.
- Conversion from traffic to application: 6.4%.
- More than 600 leads from 100 countries per month.
- Growth in working capital volume.
- Minimal ad disapprovals — thanks to careful keyword and copy adaptation for a sensitive niche.
- Active crisis management: when Google Ads disrupted optimization over the past 6 months, our team resolved issues around the clock.
Conclusion
Promoting medical B2B products is a high-responsibility area. This case proves that even in a difficult-to-launch niche, stable lead generation is achievable — if you work smart, not haphazardly.
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