About the Project
GxBAR is one of Warsaw's most recognized beauty salon brands, operating 5 flagship locations across the city. As a major player in the Polish beauty market, GxBAR serves thousands of clients monthly with premium beauty and grooming services.
Our goal was to build a high-performance lead generation system from scratch using Meta advertising, cover the full inbound lead pipeline, and drive a measurable increase in new customers across all five Warsaw locations.
Our Approach
- Launched targeted Meta advertising campaigns focused on Warsaw audiences interested in beauty, grooming, and self-care services.
- Tested mini-product launches and seasonal offers to warm up the audience before the main service push — significantly increasing intent quality.
- Built and optimized the full conversion funnel: ad → landing page → lead form → booking → visit.
- Scaled daily ad spend from initial test budgets up to full capacity without losing conversion quality or inflating cost per lead.
- Continuously iterated on creatives, audiences, and landing page copy based on real-time performance data from Meta Ads Manager.
- Coordinated a team of 12 specialists working alongside 3 client-side coordinators to ensure seamless campaign execution and rapid creative turnaround.
Results
- Covered the full lead income pipeline for all 5 Warsaw locations within a few months of launch.
- Customer base increased by 25% across GxBAR's Warsaw locations.
- $3,613.12 total ad spend generating 586,810 impressions and 4,305 link clicks.
- Average CPC: $0.84 — with top-performing campaigns achieving $0.22 CPC.
- Average CPM of $6.16 across all campaigns — efficient reach in the competitive Warsaw market.
- Instagram engagement campaigns achieved cost per interaction as low as $0.17–$0.18.
- Lead form campaigns delivered CPL from $1.80 to $9.99, with the best-performing set achieving $1.80 per lead.
Campaign Performance Breakdown
Detailed breakdown of all campaign sets showing cost efficiency, reach, and engagement metrics.
| Cost/Result |
Budget |
Spent |
Impressions |
CPM |
Clicks |
CPC |
| $12.24/lead | $12.00 | $48.95 | 6,259 | $7.83 | 42 | $1.17 |
| $1.80/lead | $12.00 | $43.13 | 8,034 | $5.37 | 84 | $0.51 |
| $7.42/lead | $16.67 | $133.51 | 17,206 | $7.76 | 106 | $1.26 |
| $7.66/lead | $26.52 | $467.51 | 65,972 | $7.09 | 348 | $1.34 |
| $9.99/lead | $13.34 | $129.91 | 14,849 | $8.75 | 74 | $1.76 |
| $0.18/engage | $11.00 | $75.12 | 20,870 | $3.60 | 299 | $0.25 |
| $0.17/engage | $11.00 | $74.25 | 30,882 | $2.40 | 333 | $0.22 |
| $2.82/lead | $17.67 | $479.46 | 94,354 | $5.08 | 784 | $0.61 |
| $6.34/lead | $17.00 | $697.31 | 107,913 | $6.46 | 797 | $0.87 |
| $6.68/lead | $19.00 | $768.04 | 126,022 | $6.09 | 864 | $0.89 |
| — | — | $3,613.12 | 586,810 | $6.16 | 4,305 | $0.84 |
Key Takeaways
- Meta advertising proved to be a highly effective lead generation channel for beauty salons operating at scale in a competitive urban market like Warsaw.
- Instagram engagement campaigns delivered the lowest cost per interaction ($0.17–$0.18), ideal for warming up audiences before lead capture.
- The best-performing lead form campaign achieved $1.80 per lead — proving premium beauty services can acquire leads cost-effectively.
- A coordinated team of 15 people enabled rapid creative iteration and campaign scaling without bottlenecks.
