About the Project
Forever Builders is a residential renovation company based in San Diego, California, specializing in kitchen and bathroom remodels, ADU construction, and full-home renovations for homeowners across the San Diego metro area.
The company came to us with a clear challenge: they needed a steady, predictable flow of qualified leads from homeowners ready to invest in renovation projects. The San Diego renovation market is highly competitive, with dozens of contractors fighting for the same audience on Google and social media. Our goal was to build a Meta advertising system that would generate high-quality website leads at a sustainable cost — people who actually fill out a quote request form, not just clicks.
Our Approach
- Launched targeted Facebook and Instagram campaigns aimed at San Diego homeowners aged 30–65 with interests in home improvement, interior design, and real estate.
- Created multiple ad variations showcasing before/after renovation photos, project walkthroughs, and client testimonials to build trust and drive action.
- Built and optimized the full conversion funnel: ad → landing page → quote request form → sales call → signed project.
- Tested different campaign objectives (website leads vs. form fills) and audience segments to find the highest-converting combinations.
- Scaled budgets gradually from small daily test spends, monitoring cost per lead and lead quality at every step before increasing.
- Continuously refined ad creatives, headlines, and targeting based on real-time data — cutting underperformers fast and doubling down on winners.
Results
- Generated 76 website leads from homeowners actively looking for renovation services in San Diego.
- Total ad spend of $1,850 across all campaigns, generating a consistent pipeline of qualified renovation leads.
- Best-performing campaign delivered leads at only $8.93 each — exceptional for the renovation niche where a single project averages $20,000–$100,000+.
- Website conversion rates reached up to 14.71% on top-performing landing pages — well above the industry average of 2–5%.
- Campaigns generated over 110,000 impressions and 1,300+ clicks, building strong brand awareness across San Diego.
- Meta proved to be a reliable, scalable lead source for high-ticket renovation services — a niche where many advertisers struggle to find ROI.
Campaign Performance Breakdown
Meta Ads Manager — Website Lead Campaigns across all ad sets.
| Leads |
Cost per Lead |
Amount Spent |
Status |
| 18 | $19.74 | $355.27 | Completed |
| 12 | $34.86 | $418.31 | Completed |
| 5 | $50.06 | $250.30 | Completed |
| 22 | $8.93 | $196.46 | Completed |
| 11 | $24.17 | $265.89 | Completed |
| 8 | $45.50 | $364.00 | Completed |
| 76 | $24.34 | $1,850.23 | Total |
Landing Page & Ad Set Performance
| Budget |
Leads |
Cost/Lead |
Impressions |
Clicks |
CPC |
Conv. % |
| $412.50 | 19 | $21.71 | 24,180 | 164 | $2.52 | 11.59% |
| $318.75 | 14 | $22.77 | 22,340 | 141 | $2.26 | 9.93% |
| $142.50 | 5 | $28.50 | 5,870 | 48 | $2.97 | 10.42% |
| $206.25 | 17 | $12.13 | 13,650 | 139 | $1.48 | 12.23% |
| $168.75 | 4 | $42.19 | 8,410 | 82 | $2.06 | 4.88% |
| $187.50 | 6 | $31.25 | 12,750 | 64 | $2.93 | 9.38% |
| $225.00 | 8 | $28.13 | 16,290 | 113 | $1.99 | 7.08% |
| $188.75 | 3 | $62.92 | 9,810 | 61 | $3.09 | 4.92% |
Key Takeaways
- Meta advertising works for high-ticket renovation services — even in a competitive market like San Diego. The key is creative quality and precise audience targeting.
- The best-performing campaign delivered leads at $8.93 each — remarkably low for renovation, where a single signed project can be worth $20,000–$100,000+.
- Landing page conversion rates of 10–15% proved that homeowners respond well to before/after content, social proof, and clear calls-to-action.
- 76 qualified leads at $24.34 avg. CPL with only $1,850 in total spend — every signed project delivers massive ROI for the client.
- With winning campaigns identified and optimized, the system continues to deliver qualified renovation leads at scale — turning ad spend into signed projects.
